Understanding LinkedIn Arcticles

Everything You Need to Know About Publishing Articles on LinkedIn

LinkedIn Articles allow for long-form content (up to 125,000 characters), making them perfect for deep dives into topics, personal insights, and expert analysis. This is especially true if you don’t have blog capabilities on your brand website.

Why Publish Articles on LinkedIn?

1. Industry Notoriety 

• Writing insightful, well-researched content drives more connection to your material.

• Build personal and brand credibility along with trust, with your audience.

2. Increase Visibility

• Articles have a longer lifespan than regular LinkedIn posts. They can be featured by LinkedIn in newsletters they send out and in groups.

• They are indexed by Google’s SEO matrix, meaning they can show up in search engine results.

3. Engagement

• Articles allow for comments, reactions, and shares, helping your information reach the target audience and allowing them to participate in it.

• Readers can follow you for more updates. They’ll receive notifications on their personal channels every time you post.

How to Publish an Article on LinkedIn

1. Go to LinkedIn's "Write an Article" Feature

   • Click on “Write an article” under the "Post" section on your LinkedIn homepage.

2. Craft a Headline

   • Use clear, attention-grabbing titles with interest peaking copy..

3. Write & Structure Your Content Properly

   • Use a strong introduction..

   • Break content into sections with headers (H1, H2, etc.) for readability. This will also help with SEO both within LinkedIn, when it’s shared in groups and on search engines like Google.

   • Use bullet points, bold text, and images to enhance readability.

   • Aim for 800-2,000 words for maximum engagement and ease of readability..

4. Add Visuals

   • Use images, infographics, or videos to make your article visually engaging..

   • Images should be high-quality and properly credited.

5. Optimize with Keywords

   • Use relevant keywords for SEO to increase searchability.

   • Keywords are one or two 1-3 word words or phrases and appear regularly throughout the article in headings, titles and content.

6. Include a Call-to-Action (CTA)

   • Encourage readers to comment, share, or visit the website. This is especially important if you have more in depth information on your website.

7. Publish & Share

   • Click "Publish" and share the article on your LinkedIn feed.

   • Promote it in LinkedIn Groups, business newsletters, or external platforms.

LinkedIn’s Rights Over Your Content

When you publish an article on LinkedIn, you retain ownership of your content, but you grant LinkedIn certain rights:

1. License to Use Your Content

   • By posting on LinkedIn, you give LinkedIn a non-exclusive, worldwide, royalty-free license to use, modify, and distribute your content.

   • This means LinkedIn can share, display, or promote your article within their platform or network.

2. Content Remains Yours

   • You do not lose ownership of your article.You can republish it elsewhere.

   • You can even remove or edit your article at any time.

3. LinkedIn Can Syndicate Your Content

   • LinkedIn can promote or feature your article in their news feeds, emails, or content recommendations.

   • This increases visibility but does not give LinkedIn full rights over the work.

4. Can LinkedIn Monetize Your Article?

   • LinkedIn does not currently monetize user articles or place ads within them.

   • However, LinkedIn does benefit from user-generated content by keeping users engaged on the platform.

5. Republishing Your LinkedIn Article Elsewhere

   • Since you retain ownership, you can republish the same article on your blog, another site or in any other way you choose to promote it.

   • If you repost it in other places, modify or rewrite parts of the article to avoid duplicate content issues with Google and other search engine SEO(s)..

Best Practices for LinkedIn Articles

Post Consistently – Aim for 1-2 articles per month to stay relevant. Especially if you have gained a following. Engage with Engagement – Respond to readers who engage with your article. If you have another article that contains information relevant to their comment, post a link to it! It’ll only help your visibility. Promote Articles in Groups & Messages – This really boosts your visibility! Just make absolutely sure the content is relevant to the group before sharing it.

Final Thoughts

Publishing articles on LinkedIn is a powerful marketing tool for professionals and businesses. It’s a fantastic way to share your industry knowledge and expertise, build credibility within your personal network or with your business and it increases your overall SEO visibility.