Kayser Wesner Website Redesign: A Digital Refresh for a Growing Brand

Overview

Kayser Wesner is a multi-line commercial furniture representative based in Portland, Oregon, and Seattle, Washington, with a showroom in Spokane. They also cover territories in Idaho, Montana, and British Columbia, Canada. Their portfolio includes a wide array of primarily furniture manufacturers and products tailored to commercial industries such as corporate, education, hospitality and healthcare. Their business has continued to expand, bringing new opportunities, but also new challenges for their digital presence.

The Challenge

As Kayser Wesner’s offerings and territory grew, their previous website struggled to keep up. The layout lacked fluidity, and users had difficulty finding key information like rep contacts, manufacturer details, and specific products. With increasing interest from designers, architects, and dealers, the team needed a more intuitive and dynamic digital presence that reflected the quality of their services and offerings.

The Solution

We partnered with Kayser Wesner to create a clean, modern, user-friendly site that enhances their online experience while making content management effortless for their team.

 Our work included:

• Complete website redesign with a focus on usability and flow.

• Redefined branding with new consistent colors and font choices.

• Structured product pages dynamically categorized by manufacturer, product type, and industry.

• Staff training on how to upload new products and manage content in real time.

• Integrated SEO strategies that improve local search performance for each product and brand.

• WCAG 2.2-level accessibility to ensure inclusivity and compliance for all users.

  
  

Now, their homepage spotlights the latest product launches. Contact information is clear and connected directly to appropriate reps and every manufacturer page dynamically showcases each unique story along with the products they carry.

The Results

• +5-minute average session duration, exceeding industry standards.

• Significant increase in visibility within their target territory for local product and brand-related searches.

• Improved usability and visual consistency across all pages.

• Empowered internal team with tools and training to keep content fresh and current along with a powerful website they can use in day to day presentations.

  
  

Final Thoughts

Collaborating with Kayser Wesner meant taking the strong foundation they had built and elevating it to match their expertise and growing reputation. Their new website doesn’t just look good, it works hard for them every day, ensuring their clients and partners have easy access to the information they need. 

Check it out yourself at Kayserwesner.com